JACKSON  – Higginbotham Automobiles, LLC. announced Wednesday the sale of the Porsche of Jackson dealership with plans to focus on its growing Mercedes-Benz of Jackson dealership.

Higginbotham, which acquired the Jackson-area Mercedes and Porsche dealerships in 2001, is selling the Porsche dealership to Florida-based Smith Automotive Group.

    Trudy Higginbotham-Moody, co-owner and president of Mercedes-Benz of Jackson, said the company wanted to focus on meeting strong sales and service demands for the Mercedes brand in the market.

The company currently is building a new state of the art facility on a 10-acre site at the corner of I-55 and Steed Road in Ridgeland. The new facility is scheduled to open November 20.

 Higginbotham Automobiles will work with Smith Automotive to make a seamless transition for the Porsche staff and customers.

“We looked at our operations and just felt it was prudent to focus on energies on our Mercedes dealership at this time,” said Higginbotham-Moody, who oversees day-to-day operations at Mercedes-Benz of Jackson.  “Our new location will dramatically increase our floor room, inventory and service area, and owning one dealership will allow us meet customers’ needs and deliver the attention our clientele deserve.

 “We are extremely pleased with our growth in this market, and want to make sure we honor our commitment to those who have purchased automobiles from our dealership.”

Mercedes-Benz of Jackson earlier this year was named by the luxury automotive brand as Best of the Best, placing it among the upper echelon of dealerships nationally. The honor is based on the highest levels of customer satisfaction, market penetration and performance.

     The Higginbotham family also owns Mercedes-Benz dealerships in Collierville, Tenn., and Myrtle Beach, S. C. Those two dealerships also won Best of the Best recognition.

    Mercedes-Benz of Jackson offers a large selection of vehicles in the Mercedes-Benz line, including AMG performance automobiles, Sprint commercial and luxury vans as well as a large inventory of Mercedes-Benz Certified pre-owned inventory.

Mercedes-Benz remains a luxury brand known for its engineering excellence. In recent years, it has introduced several value lines that begin at prices under $40,000, and that has grown the brand’s client base.

Because of limited space at its current location, Mercedes-Benz of Jackson currently houses most of its previously own automobiles at the Porsche dealership. In the future, all inventory – both new and previously owned – will be at the Ridgeland location.

For more information about the company please visit www.mercedesofjackson.com.