Trudy Higginbotham-Moody
Trudy Higginbotham-Moody
JACKSON – Trudy Higginbotham-Moody has been elected by her peers to The Mercedes-Benz Dealer Board, comprised of 12 Mercedes-Benz dealership owners from throughout the United States. The representatives will assist Mercedes-Benz USA’s executive management team in helping grow the company brand and enhance the customer experience.

Higginbotham-Moody is co-owner and president of the Mercedes-Benz of Jackson dealership, and is a second generation owner following in the footsteps of her father Dennis Higginbotham. The family also owns and operates Mercedes-Benz dealerships in the Memphis, Tenn., and Myrtle Beach, S.C., markets.

Moody will represent a region that includes 30 dealerships in Arkansas, Louisiana, Mississippi, Tennessee, the Florida Panhandle, east Texas as well as portions of South Carolina and Georgia.

“The Mercedes-Benz brand continues to grow in popularity and customer loyalty because of outstanding manufacturing quality and competitive pricing,” said Moody.  “The board will work closely with the company to ensure that we continue to deliver our clientele a luxury brand with engineering excellence.”

The Higginbotham family purchased the Mercedes Benz of Jackson, and the Porsche of Jackson dealerships in 2001 and Higginbotham-Moody was placed in charge of day-to-day operations. She is a graduate of the University of North Carolina at Chapel Hill and a 22-year veteran of the automobile industry. The local dealership, under her direction, has received numerous recognitions – the most recent being the Mercedes Best of the Best Dealer in 2016 and a top 20 Best Mercedes-Benz Dealerships to Work For in 2016.

The company recently announced plans to double its local operations, with the construction of a new facility on a 10-acre site in Ridgeland.

Higginbotham-Moody in 2016 also served as Chairman of the Jackson Auto Dealers Association, and a Board Member for the Mississippi Automobile Dealer Association. She is active in numerous community and civic affairs.

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